At ideation studio, shaped the branding for Naf Naf Grill from the ground up: including concepting the original brand vision, logo development, copywriting, interior/exterior signage, packaging, advertising and vehicle wraps. Worked with interior designers & architects to design and produce all interior/exterior signage for several Chicagoland locations. Creation of signage specification packages, based on site surveys and AutoCad elevations. Worked with packaging vendors to design and produce bags, cups & food wrap. Concept design and management of local artists to create custom art murals for each location.
Developed complete signage packages for several Chicagoland store rollouts to include signage positioning, size, specifying materials, obtaining production quotes, site surveys and production management.
Concept, copywriting, design and production for a variety of packaging — including pita pouches, sandwich wrap, to-go bags of various sizes and fountain drink cups.
Custom murals — art direction
Responsible for sourcing artists and art directing copy and visuals for custom murals in several Chicagoland locations.
Posters, In-Store Graphics
Concept, copywriting, design
Direct Mail Concept
Holiday Window Graphics — Concept
concept, copywriting, design
Responsible for the complete brand development of American Craft, a farm to table inspired restaurant inside Hyatt Regency Chicago. Concept, design and production of the logo, breakfast, lunch, dinner and drink menus, coasters, check presenters and signage.
Market Chicago — branding
Concept, design & production for Hyatt Regency's Market Chicago — a grab & go convenience shop in the lobby. Developed the logos, digital menu screens and digital signage, created templated designs for pricing signage and packaging labels that could be printed and updated regularly with Hyatt's in-house team.
Created the logo for Market Chicago — the convenience store/grab and go spot in Hyatt Regency Chicago. Developed a secondary "seal" logo that would go on signage and packaging.
Designed and produced seasonally rotating digital menu screens
Created label templates for Hyatt's in-house team.
Brand development for Big Bar inside Hyatt Regency Chicago. Concept, design and production of the logo, bar and drink menu, check presenters and coasters. Handled all copywriting for "Big" themed trivia on the menus and phrases on the coasters.
O'Hare Organic Fare — concept
Concept for a branded retail fresh food market inside O'Hare Airport, which would include an organic garden experience above.
The Living Room/The Gallery Collection
Concept, design and production for the private meeting room spaces (The Gallery Collection) and adjoining restaurant (The Living Room), in Hyatt Regency Chicago. Developed the logos, creative content, menus, coasters, digital and environmental signage and brand guideline documents.